Ewan's background exposed him to the science of DNA and an enzyme most of the beauty industry had overlooked: photolyase. A personal health experience of Helen's solidified the mission. She wanted more than the surface-level products the current market had to offer. Together they assembled a team to build a brand around a different kind of active.That active is photolyase, a light-activated enzyme at the center of Nobel-recognized DNA research, found in some of nature's most sun-resilient organisms. While many well-known actives break down in daylight, photolyase switches on in it. We built our Photoluminate Formula around it formulated with well studied ingredients at meaningful concentrations made in Italy.

Results first:  visible, tangible improvements in how your skin looks. Science-led: every active chosen and used at its studied concentration, not for marketing. Made for every day: formulated for your daylight hours, to help your skin look its healthiest. Our belief is the one Helen and Ewan started with: healthy-looking skin is the foundation of a radiant complexion. Caring for your skin is a necessity, not a vanity.